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  • Belkis Cruz

    First Woman Trainer Won the Kentucky Derby — What ‘Firsts’ Actually Take

  • Belkis Cruz

    Markup vs Margin — The $25K Pricing Mistake Most Service Businesses Make

  • Belkis Cruz

    How I Built a 7-Agent AI Company to Scale My Consulting Practice

  • Belkis Cruz

    Bel’s Edits: 9 Amazon Finds Every Remodeling Contractor Should Own

  • Belkis Cruz

    When Should a Remodeling Contractor Make Their First Hire? (Real Math)

  • 7 Client Red Flags Every Remodeler Should Walk Away From

    7 Client Red Flags Every Remodeler Should Walk Away From

  • How Remodeling Contractors Stop Eating Change Orders (3-Step System)

    How Remodeling Contractors Stop Eating Change Orders (3-Step System)

  • The $20K Money Leak Every Remodeling Contractor Misses (And How to Plug It)

    The $20K Money Leak Every Remodeling Contractor Misses (And How to Plug It)

  • The #1 Pricing Mistake Contractors Make (And How to Fix It)

    The #1 Pricing Mistake Contractors Make (And How to Fix It)

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Meet Belkis
Belkis Cruz

Hi, I'm Belkis.

Pricing, profit, and systems advisor for remodeling contractors and service business owners. I help you get your time — and your margin — back.

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On the Blog

Latest Posts

  • I Built a Funnel Before Anyone Asked Me for Breakfast

    ByBelkis Cruz October 16, 2026August 27, 2026

    A behind-the-scenes look at building a $97 funnel sequence on a Saturday: what broke, what I used AI for, and what’s already making sales.

    Read More I Built a Funnel Before Anyone Asked Me for BreakfastContinue

  • AI Isn’t Going to Save Your Business (But It Might Save Your Tuesday)

    ByBelkis Cruz October 13, 2026August 27, 2026

    The AI tools are real and I use them every day, but if you skipped step one, seven subscriptions won’t make you a single sale.

    Read More AI Isn’t Going to Save Your Business (But It Might Save Your Tuesday)Continue

  • Belkis Cruz

    I Ran a $4M Construction Company. Here’s What I Actually Took Home.

    ByBelkis Cruz October 9, 2026August 27, 2026

    Four million in revenue sounds like the whole story. It is not. Here’s the real margin math from someone who ran that spreadsheet for years.

    Read More I Ran a $4M Construction Company. Here’s What I Actually Took Home.Continue

  • I Cleared Out My Bathroom Shelf. Here’s What Survived.

    I Cleared Out My Bathroom Shelf. Here’s What Survived.

    ByBelkis Cruz October 6, 2026August 27, 2026

    I pulled everything off my shelves this month, donated what I hadn’t touched, and kept six things. This is my honest August edit.

    Read More I Cleared Out My Bathroom Shelf. Here’s What Survived.Continue

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